Rebranding - Simone Mahler Institute
The brand Simone Mahler wants to redesign its communication and rejuvenate its target.
After analyzing the history and values of the brand, we wanted to focus on transparency,
which is fundamental for consumers today, but especially on the two essential words of this brand:
the alliance of pleasure and performance.
A mineral and minimalist universe allows the brand to be in the long term: give up the superfluous to keep only the essentials affirms the high-end side and the know-how of Simone Mahler.
Rebrand of the logo, symbol, packaging, website, the photographic and video universe, as well as the digital communication of the brand.
Project realized in 6 weeks by Célia Bucher and Julien Seignol, for the brand Simone Mahler.
Thanks for your interest !
