The scheme presented is based around consumer culture in relation to Apple products. The project aims to inform those between the ages of 14 and 17 about the brand as well as the techniques that Apple have employed to establish loyalty to the brand. There is also consideration of how the space in their stores resemble a church, which could be associated with cult following.

The project also showcases the different products that Apple released between1976 to 2012. Information obtained, establishes a range of sub-categories to underpin the chosen topic. I wanted to create an interesting way of looking at Apple from different perspectives, according to the results received from both a positive and negative vantage point. Thus creating a balanced argument across a series of different booklets demonstrating different areas of the brand such as: History, Products, Brand Religion and Education. 

The aim is to reveal this culture to consumers and particularly a younger audience, as the brand appears to exert a greater influence upon this group.