During my time with the Cornish Writing Center, I was tasked with designing a variety of marketing materials, internal collateral, and pieces for special events. Over the three years I spent with them, I worked within an existing brand and slowly evolved as time went on.
Posters
Each semester, posters were designed and placed around campus to advertise the Center's hours, services, perks. These pieces were the first piece to be done each season, and set the tone for the marketing for the rest of the year. Through bold graphics and pops of color, I developed a highly recognizable brand that went far beyond the logo and truly reflected the philosophy and physical space the Writing Center offered.
Video Marketing
In addition to print posters, I developed video marketing to be played on dozens of monitors across campus and on the Writing Center's webpage. These videos spoke to their open-minded and encouraging approach to writing consultations, and were designed to be recognizable and informative even if the viewer only watched for a few seconds while walking past.
Internal Collateral
I also designed pieces for internal use in the Center, including consultation schedules and forms, resources and displays, and forms for employee communication. Regardless of who used the pieces (employees or writers), the goal was to make the writer experience and consultation process smooth and effective.
Special Projects
Each year, the Writing Center planned several special events bringing attention to social issues through the lens of writing. Black History Month, Hispanic History Month, and International Women's Month were staples in their calendar, in addition to hosting Slam Poetry workshops with Rain City Slam, and yearly exhibitions featuring student writing in the form of short stories, graphic novels, poems, songs, and essays. Because the Writing Center often partnered with other groups for these projects, we could step outside their standard branding and create something that spoke to the individual event.
