RESEARCH / EDITORIAL DESIGN
OVERVIEW
Airbnb is one of the brand that most has grown in few time and changed both the market where it operates and how people travel nowadays.
ASSIGNMENT
The request was to do a deep and analytic research about Airbnb brand, with the goal to understand the idea at the base of the company, its history from its birth to international expansion, the target market and how it changes with Airbnb, mission, vision and world of values, unique selling proposition of the brand, its numbers in the world, strategy of marketing, of the enlargement of the core business and of communication implemented over time.
DEVELOPMENT
The editorial design of the thesis started with the definition of the dimension of the printed product and consequently of the graphic structure and layout, composed of 5 columns of equal size separated regularly. A clear, regular and repetitive grid that anyway allows to create different layouts each time, depending on textual contents and images, but between them coherent.
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Editorial design project as final thesis
for the master in Brand Communication (Politecnico di Milano).
