| CONCEPTUAL BRIEF |
URBAN OUTFITTERS SS19
Seasonal launch visuals & promotional material
I directed and styled a photo shoot for the Urban Outfitters SS19 launch.
I then translated the imagery and matched them with my own graphics to create a range of ins-tore pos and digital promotion to launch the seasonal content. Using colour palettes, typography and communication tone of voice that suits Urban Outfitters existing brand identity and is recognised by their targeted Gen-Z and millennial demographic consumers.
I then translated the imagery and matched them with my own graphics to create a range of ins-tore pos and digital promotion to launch the seasonal content. Using colour palettes, typography and communication tone of voice that suits Urban Outfitters existing brand identity and is recognised by their targeted Gen-Z and millennial demographic consumers.
