CILOOK
During my second year in university, I got an assignment to branding and repackaging local food in Indonesia.
This is one of the most famous local Street food in Indonesia. The idea behind to bring the local street food to the next level where usually this food just sells as it is and packed with just cheap plastic. Behind the name of CILOOK is from "cilok" where this food called with a combine ”look” word, so it means like "look at this cilok". The visual logo represents the form and the texture of this food. The red color is not only eye-catching but also represents hungry and the blue color represent the trust that this brand is better than the usual.
Year: 2018
