Challenge: Create a name and brand identity for a new gender-neutral clothing brand. The brand is sophisticated and should appeal both locally and internationally.
PIP - Your new bestest friend
Pip is the personification of the clothing, it’s the child’s new best friend
that they don’t want to leave without. The name stems from the growth associated with pips as well as its dual use as a person’s name. This concept appeals to both kids and their parents because it is playful yet
still stylish. The colours are lively and are prefect for a gender-neutral look. The imperfect shape in the logo further highlights the rough nature of play, and the use of “bestest” has a child-like humour and imaginative quality.
that they don’t want to leave without. The name stems from the growth associated with pips as well as its dual use as a person’s name. This concept appeals to both kids and their parents because it is playful yet
still stylish. The colours are lively and are prefect for a gender-neutral look. The imperfect shape in the logo further highlights the rough nature of play, and the use of “bestest” has a child-like humour and imaginative quality.
