Nixon : Dork Too

Campaign direction and visual center for the re-launch of Nixon's watch with a personality all its own, the Dork Too. Working with their internal teams we built a visual language that's quirky, striking and doesn't take itself too seriously.

In collaboration with Ben Sellon & Half Court Studio we developed images that built narratives around the key features of the Dork Too along with a campaign featuring the stories of makers Emmanuel Carillo and Sophy Wong.

Created at Cinco Design
Creative Direction by Karly Hand & Matt Cappozi
Produced by Hannah Stephans
Writing by Steve Ebert
Additional Design by Sarah Wilson
Photography by Ben Sellon & Half Court Studio
Set design by Margo Latka
Wardrobe by Jordan Hamilton
Nixon : Dork Too
Published:

Nixon : Dork Too

Campaign direction, visual center, and photography for the re-launch of Nixon's watch with a personality all its own, the Dork Too.

Published: