• Nixon : Dork Too

    Campaign direction and visual center for the re-launch of Nixon's watch with a personality all its own, the Dork Too. Working with their internal teams we built a visual language that's quirky, striking and doesn't take itself too seriously.

    In collaboration with Ben Sellon & Half Court Studio we developed images that built narratives around the key features of the Dork Too along with a campaign featuring the stories of makers Emmanuel Carillo and Sophy Wong.

    Created at Cinco Design
    Creative Direction by Karly Hand & Matt Cappozi
    Produced by Hannah Stephans
    Writing by Steve Ebert
    Additional Design by Sarah Wilson
    Photography by Ben Sellon & Half Court Studio
    Set design by Margo Latka
    Wardrobe by Jordan Hamilton