Proper Pie Advertising Campaign: Print
One of the owners of Richmond, VA pie shop, Proper Pie, is from New Zealand and that influence can been seen all around the quaint restaurant. This campaign is based on terms commonly used in New Zealand.
*Confection or Sweet! With dozens of new choices five days a week, Proper Pie will have the lolly to satisfy your sweet tooth.
*Awesome! Eating at Proper Pie is sweet-as!
*Food! Proper Pie is tucker for kiwis.
Rather than creating type that looked like it was drawn on a blackboard, we actually drew our design in chalk on a blackboard and photographed it.
So much pie! I think my favorite part of this project was trying out different pies after the photo shoots. This one is a vegetarian Thai Red Curry savory pie.
