Artisanal Chocolate Packaging: Chocoloza
The Brief: To create illustrations for the Chocoloza artisanal chocolate brand which function within a storyworld. These need to be applied to a general packaging, limited edition packaging, as well as a stall backdrop and point of display used at an expo.
The Project: Based on Chocoloza’s unique multicultural identity and the feeling of home they create amongst staff and customers, the illustrations present Chocoloza’s brand storyworld is that of an eclectic and comforting multicultural home. The visual strategy is to depict household objects to which the viewer can relate in the illustrations, coinciding with different rooms in the household.
Inspiration is drawn from multicultural textiles and crockery from South Africa, Turkey and Belgium, all reflecting an element of Chocoloza’s cultural heritage.
General Packaging representing a multicultural pantry, with Belgian chocloate-making tools on shelves resembling an African pattern.
Packaging for limited edition South African pudding pralines, representing an multicultural table setting.
Representation of the expo stall, representing the living room of the household.
Above: Stall backdrop - a carpet in the living room.
Below: Point of display - the living room's coffee table.
