“YPPERLIG”
IKEA x HAY
The first look into the collaboration “YPPERLIG” by IKEA and Danish furniture design company HAY. Without being able to show any products, the focus is drawn towards the raw materials.
Through a surreal and mysterious teaser, we abstractly show the materials that eventually will go into the collection in 2017.
Credits
Creative Direction
Nikolaj Fremming
Nikolaj Fremming
Art Direction
Mike Wittrup, Morten Kühl
Mike Wittrup, Morten Kühl
Design & Animation
Morten Kühl
Morten Kühl
Sound Design
Malthe Madsen
Malthe Madsen
Agency
NIKEXTENSION
NIKEXTENSION