A Swedish native living and working in London, Asa came to Bright Idea with a bold business idea in need of branding and a website to rocket-launch her business: Tailor Matched, a match-making agency focusing on overall compatibility but with sexual preferences in mind. Creating real connections in real life, not online.

Asa came to us with a pretty clear vision of her business and what its branding should convey. We took her wishes to heart and started working on the visual appearance, starting with the logo. As a starting point, the logo should embody the brand values and serve as a stepping stone for the rest of the brand’s visual identity: a key to a perfect match. Once we started on this, the rest began to flow really naturally. The brand claim and the general copy glued all of it together and brought Tailor Matched to life. You can check out the website here.

We are really thrilled to be part of this project, and the way it turned out in the end. Luckily, so is Asa:

"From the moment I spoke to Katja and Hans, I knew they got the message I was trying to convey and what had to be done in order to get my brand to stand out! I have been blown away with how spot-on Katja and Hans’ interpretation has been of my briefing, from the very beginning all the way to the final result. Not only that, but they supported me and pushed me to go that extra mile to make my personality come through! I couldn’t have chosen a better partner for the job."