After having created The Oktoberfest season in Colombia 6 years ago and having successful events, we stopped being the only Oktoberfest in the country losing relevance in a season that we created. By 2019 we had no choice but to speak differently to our consumers. And if the invitation to our consumers was to experiment, there was no point in making the same campaign as very year. We set up a co-creation laboratory, where film directors, creatives, art directors and experts in special effects, collectively created a whole laboratory of experiments in a marathon, related to our three pillars: music, gastronomy and beer.
There we experimented for 48 hours with the most precious thing we have, our liquid, as never before. We used beer as raw material and let it react to different stimuli to capture all of its reactions. The result was a completely disruptive content in the category, generating unique and unrepeatable pieces.
- ✶ -
✶ tvc ✶
✶ key visuals ✶
✶ making off ✶
- ✶ Thanks for watching ✶ -
Client: Bavaria Ab InBev
Marketing head: Jorge Velásquez
Marketing lead: Alejandra Álvarez
General Creative Director: Valentin Villamil
Creative Directors: Fredy Castro / Miguel Urbano
Art Directors: Julian Guzmán / Sergio Lizarazo
Copywriters: Alejandro Arango / Vivian Garzón
Designers: Daniela Quintero / Laura Murcia / Alejandra Vargas / Jimmy Palacio
Planning: Anita Murillo / Pila Bermúdez
Account: Valentina Hoyos / Laura Luque / Sara Donado
Producers: Paula Domínguez / Marcela Zabaleta / Ana María Mazo
Director: Juan Rueda
Art Director: Cesar Maya
Special effects: Helena Biermann / Ziad Ragheb
Photography and Digital Retouch: Wernersam Studio
Sound Design: Laika Studio
_
