JUKE • CIRCULAR FASHION SUMMIT • 2019
As the first Circular Fashion Social Platform powered by blockchain, Lablaco’s mission is to accelerate the digitalization and eventually transition towards the Circular Economy of the Fashion Industry. By providing the open platform as a technology enabler, Lablaco aims to create a 360° eco-system introducing new sustainable business models and re-defining the relationships between retailers, brands, designers, influencers, content creators and consumers within a single platform. With this tool, both businesses and individuals can easily manage to a new closed-loop consumption system with impact measurement.
Lablaco decided to launch the first edition of Circular Fashion Summit in Station F, the largest tech hub in the world, located in Paris, the absolute fashion capital of the world. This is a great opportunity to implement solutions and initiatives that will make the change happen.
The logo is designed to incarnate the value and concept of the summit. The icon takes inspiration from “circle”, a key symbol of circular economy, where there is no beginning and no end. By rearranging the circle and making the end meet the the beginning, we reconstruct the steadiness of a circle into a more dynamic form, with each piece representing a different stakeholder. The core message of the summit is that we don’t just represent an individual or a company, but rather a community of people, creating together a circular economy.
