Mercedes-Benz World is a magnificent visitor experience on the site of the historic Brooklands race track in Surrey.

With a wide range of driving experiences for all ages including Little Learners, F1 simulators, as well as 4x4 and AMG, the LMC remit was to present Mercedes-Benz World as an attraction for the whole family rather than a niche product for "petrol heads” whilst respecting the premium and much respected Mercedes-Benz brand and its guidelines.