"AC" is the acronym for Alpha Centauri. Alpha Centauri is the closest star system and closest planetary system to the Solar System at 4.37 light-years (1.34 parsec) from the Sun.
AC-Tech company is engaged in the construction of digital IT platforms based on international best practices, the construction of digital companies: Banks, MFIs, Service (e-Com, Retail, e-Delivery), IT management and development infrastructure companies.
Logo uses a combination of two elements:
1. The stylized capital letter “A” (the initial letter of the brand name);
2. The image of a star in motion (graphic association with the name “alpha centauri”).
Final logo concept symbolizes the great experience of the brand, continuous development and high quality of the provided services.
The basic shape of the triangle symbolizes balance and stability. Inclined lines of shape symbolize determination, growth and development, while horizontal lines are responsible for a sense of calm and confidence.
The blue color of the symbol symbolizes technology, innovation and digital industry.
The brand pattern contains a principle idea formed of three main points that can characterize the brand’s philosophy:
1. Quality - a graphical interpretation is the intersection of vertical and horizontal lines that
form a solid, stable construction.
2. Experience - a graphical interpretation is the intersection of diagonal lines that symbolize experience and the path traveled,
as well as continuous growth and development.
3. Innovation - a graphical interpretation is the image of the stars on which is based the brand logo, the stars meaning
continuous development, progress and technology.
The combination of all three characteristics forms a brand pattern, which emphasizes a unique style and
serves as a decorative element of branded materials.