Oklahoma Gift Shop is located in the vibrant Northern Quarter district of Manchester, United Kingdom.
For the past 23 years it has been a staple for eclectic homewares, colourful gifts and hard-to-come-by oddities by the best independent makers and brands from around the world.
The 'Oklahoma tote bag' is a popular shoulder accessory throughout Manchester, the UK and across the globe. Redesigning the face of the bag for the fourth time in Oklahoma history was part of a company-wide rebrand. Featuring a new logo and design style redeveloped from past branding ventures, the mission of the design was to capture the eye of Oklahoma's colourful market of customers - both in Manchester and worldwide - with an abstract new look.
Designs and photography property of Oklahoma + www.okla.co.uk.
Inspired by line work of the 1980's 'Memphis Group' design movement, elements of Manchester's influential cultural history were subtly set amongst literal representations of the brand's offerings and shopfront.
