Setting a visual identity system for the world’s first luxury convergence platform with gamification, shopping, creativity, content and entertainment at its core.
Nari was commissioned to set the visual identity for DREST, who was imagined and founded by Lucy Yeomans, the award-winning former editor-in-chief of Porter, NET-A-PORTER and Harper’s Bazaar UK.
The serif logotype for the new app acts as the focal branding device, pulling the vibrant colour palette and playful illustrative motifs used throughout the interface into a sleek and editorial realm. The fairly modest graphic language is juxtaposed with bold and expressive art direction, creating a striking yet fitting edition to the fashion editorial landscape. We aimed to retain a playful aura suitable to the gaming world at the heart of the identity.
In collaboration with Apropos agency.
