The idea was to base it on the fact that the printfinishing processes are the main components to achieving and constructing a successful business, thus symbolising the high quality of print finishing they provide. To demonstrate this I used the hot foiling process as the example. To visually explain this each letter or number were created through layers of three individual colours. Constructed through perforated pieces, which create the whole form. Selected pieces were hot foiled symbolising the importance of the print finishing processes to the success of the business.