Ruler Foods/Brand Book:
As budgets decrease, more clients look to play books to get great thinking without the added cost of production. In this case, the request came from Ruler Foods, owned by Kroger. Utilizing our production know-how, we created this 360 campaign then literally deconstructed our work to create a template for Ruler to follow with their in-house studio.
Brand Book From signage to radio to photography style and tips on casting—this brand book included everything Ruler Foods needed to create a successful on-going campaign.
ecd; anita salomon
cw: natalie cavanaugh, acd jenna dempsey
ad: jake blankenship, acd katie brandt
