FRISTI ∙ YOGURT BUDDY
PROJECT BACKGROUND | This project was done for Fristi, a subsidiary Vietnamese yogurt brand under the FrieslandCampina cooperative. Fristi was looking to create a brand character to hero the refreshed yogurt pack designs.
BRIEF IN BRIEF | The task was to create a brand character who will embody the digestive 'powers' of their yogurt products. This character should look sporty, cheeky and fun; a buddy-like character who will accompany the children in creating magical moments.
