Branding for a sustainable clothing company that provides custom-fit shirting solutions for premium clients at an affordable price on subscription basis.
WA follows completely organic practices starting from natural fibers to eco-friendly dyes. That results in limited color variations and that's intended to promote a minimal and clutter-free life. The fabric is very durable and their emphasis is on customized fits to help pronounce their customers individual style.
The identity centers on a simple unit of a plain weave with the letters 'W' & 'A' embedded in the form to symbolize the brand.
The form was designed keeping in mind the different attributes that sum up the brand's personality.
“Fashions fade, style is eternal.”
~Yves Saint Laurent
The form of the monogram inspired the visual language in order to establish a cohesive system which will allow for the brand identity to grow with the company.
The brand's visual language extends to the mobile app which was designed for the customer's to shop and enjoy their subscription of custom-fit shirts.
Role: Creative Direction, Brand Design
Contribution: Concept Creation, Brand Identity, Art Direction
Collaborators: Gaurav Hablani, Ashfaq KP
Contribution: Concept Creation, Brand Identity, Art Direction
Collaborators: Gaurav Hablani, Ashfaq KP
A Cartoon Mango Project.
