Gillette - Jadi Laki-laki
a channel to groom your son to be a man.
In Indonesia, the connection between son and dad often become cold, awkward, and distant as the son become a teenager. Different world, different hype, and different likes make it harder to find any topic to talk about in daily basis.
Gillette, a brand that focus on the groom man, wants to do something about this. To help dads in Indonesia closer to their sons, so they can be able groom Indonesian sons to be a man.
We create a channels in Youtube, specially talking about what hype in their sons life. Working together with bunch of content creators, KOL, Influencers, we produce a channel that Indonesian dads can watch, and learn their son's world. The videos contain the creators and their dads or sons and talk about things that makes them closer.
Executive Creative Director : Nugroho Nurarifin
Creative Group Head : Finy Tjong
Senior Copywriter : Juenre Sitanggang
Art Director : Yohanes Devan Rudinatha
