Naadan Paaniyam Branding Design

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NAADAN PAANIYAM

Naadan Paaniyam is a franchised raw juice and smoothie brand in Kerala who uses a hydraulic press to extract juice from fruit and vegetables, as opposed to other methods such as centrifugal or single auger Without pasteurization or high-pressure processing.Naadan paaniyam also delivers real fruit handcrafted fruit and veggie
smoothies,fresh squeezed raw juices, acai and pitaya fruit and smoothie bowls,
and cold-pressed bottled juices and shots, as well as healthy snacks.

Years ago Amal launched Naadan Paaniyam by bringing raw pressed juice At the time of their inception there were no organic places offering what Naadan Paniyam was creating. A still picking up salads, juices, nut milks and smoothies as the brand continues to grow.Along with this growth, a new brand identity was required - one that was more in sync with the new direction of Naadan Paaniyam. A more premium identity was created to differentiate from all the playful juice branding in the marketplace. A paired down palette allowed the colour of the food to shine and communications were lead by brand statements that brought the product to life.

WHAT DO YOU MEAN BY " NAADAN PAANIYAM "

Naadan Paaniyam (നാടൻ പാനീയം) which means LOCAL DRINK . I just wanted to add the Foreign style and our Malayalam style together to mix both style together inside a bottle of juice.

LOGO DESIGN

PATTERN DESIGN

OUR PRODUCTS

Raw cold pressed

Cold-pressed juice refers to juice that uses a hydraulic press to extract juice from fruit and vegetables, as opposed to other methods such as centrifugal or single auger

Smoothies

A smoothie is a thick and creamy beverage made from pureed raw fruit, vegetables, and sometimes dairy products typically using a blender Smoothies may be made using other ingredients, such as water, crushed ice fruit juice,sweeteners , whey powder, plant milk, nuts, nut butters , seeds, tea, chocolate,herbal supplemenrs, ornutritional supplements. A smoothie containing dairy products is similar to a milshake, though the latter typically contains less fruit and often uses ice cream or frozen yogurt.

Naadan Toddy

Natural Kerala toddy is an non alcoholic beverage created from the saps of various species of tree . But our toddy is made out of pure Kerala coconut palm. It is known by various names in Kerala like Naadan kallu,Mathurakallu,Chethukallu etc...

BRAND GUIDELINES

Brand guidelines are, in essence, our owner’s manual on how to “use” our brand. These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions.