HORROR HOMES. Ojo de Iberoamérica

HORROR HOMES
Listen to the voices that are still preserved in used houses for sale in Bogota, 
another reason to prefer a brand-new home from Prodesa. A campaign awarded by El Ojo de Iberoamérica.

HOST:  What we are about to hear is part of a research conducted in used apartments for sale in Bogota.
The following psychophony corresponds to a 77m2 used apartment in the center of the city, let's hear it.
SFX: paranormal sounds.
CLOSURE: Better be new. Better be from Prodesa. Construction Company Prodesa.

HOST: Let's listen to the result of an investigation carried out in used apartments that are now for sale in Bogota, to discover the voices they still preserve. 
This psychophony was recorded in an apartment in the north of the city built in 1997.
SFX: paranormal sounds.
CLOSURE: Better be new. Better be from Prodesa. Construction Company Prodesa.

HOST: Let's listen to psychophony #3 of the project. 
This was recorded in a used apartment of 66 m2, located in the northwest of the city.
SFX: paranormal sounds.
CLOSURE: Better be new. Better be from Prodesa. Construction Company Prodesa.

HOST: We are listening to the voices that are still preserved in used apartments for sale in Bogota. Psychophony #4.
This apartment was built in 1989 and the owners are out of the country. Listen.
SFX: paranormal sounds.
CLOSURE: Better be new. Better be from Prodesa. Construction Company Prodesa.


TBWA Colombia
Creative Director: Jairo Rodríguez
Art Direction: Catalina Castiblanco / David Martínez
Copywriter: Zulma Cepeda
Account Director: Esteban Viegas
Radio/TV: Álvaro Gilibert
Audio Studio: AudioPost

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HORROR HOMES. Ojo de Iberoamérica
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