Brief
France will host the 2024 Olympic Games. After several controversial iterations of the logo, we decided to take our chance and make our own.
For us, this is what the visual identity should look like.
Logotype
Even though it should reflect the location, the focus of the branding should remain on the true Olympic Values: Respect, Excellence & Friendship.
Therefore, we created a logotype that would embody all these values.
The greatest symbol of the Olympics is the torch.
The flame never stops burning, and it gathers people around it, to celebrate excellence.
We decided to make an abstract representation of it, as it merges everything we want the event to say. The medal represents Excellence, and the blue ribbons are embracing it, as a symbol of unity and gathering.
The same logo should be used for Paralympic Games, as we believe both competition should be united under the same idea, they share the same values.
As a nice little touch, if you turn the logo around, it's an Eiffel Tower. A subtle reminder of the place where it will be happening.
We want everyone to be able to see it as best as can be, so the colors are very bright and saturated, it also gives a happy and festive mood to the brand.
Accessibility
As it is a global meet up, we focused our visuals on accessibility. We want it to be easily legible and editable to every language and alphabets.
Photographic Direction
We wanted to keep a natural feel to the photographs, so we decided instead of having a color grading, it would be more meaningful to integrate the logo in a clever way.
We use inspiring and candid shots in accordance with Olympics values.
Website
To maintain our accessibility goals, we had to come up with a very efficient design, but keep it playful.
We focused on keeping a comfortable contrast level and avoid text on photographs. In terms of UX, we put more emphasis on the tickets, as we want people to be able to join the Olympics easily.
Thanks for swinging by!
