The problem
Woolworths Namibian Hardwood, harvested from invasive tree species, is packaged in plastic, without a strong or interesting message. The plastic keeps the wood wet, is environmentally hazardous and creates dust when picked up.
The solution
Think wood. Connect with your roots. Do indigenous. This new firewood packaging encourages people to burn wood from invasive tree species and give back to the trees by planting the seed of an indigenous South African tree. The seed is part of the package. The concept is based on the insight that wood is inherent to and inseparable from South Africa. Everyone can contribute and protect the country’s indigenous heritage.
