壹藏 A TIBETAN TEA

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壹藏

A TIBETAN TEA

服务 Service / 品牌设计 Brand Design

客户 Client / 上海藏雅实业发展有限公司

Shanghai Zangya Industrial Development Co., Ltd.

地点 Location / 上海 Shanghai, China

日期 Time / 2018年1月 Jan. 2018

-（EN）

"A TIBETAN TEA", the brand name symbolizes "the first one advocating a healthy lifestyle of drinking a cup of Tibetan tea". A Tibetan Tea is the originator of black tea in China and the world. It has a history of more than 1300 years since the tang dynasty. High-quality Tibetan tea has many benefits for human body.

Logo graphics choose the circle, and the Tibetan character contained in it, the circle shows the existence of all things, but also reflects the unique inclusive Tibetan tea, but also a symbol of the A Tibetan Tea round like beads taste. The color uses the royal blue collocation gold, the blue symbolizes the plateau clear sky, the royal blue also appears simple and elegant; color gold is the symbol of the foot of the Tibetan tea and culture of the land. The two colors complement each other, collision together, combined with the logo and standard font of the unique graphics and meaning, shows the brand culture and history, easy to spread and remember.

-（CN）

“壹藏”，品牌名称象征着“第一家倡导喝一杯藏茶的健康生活方式。”藏茶是我国也是世界黑茶的鼻祖，自唐代至今已经有1300多年历史，优质藏茶对人体有诸多好处，壹藏更是以现代人的健康考虑，结合藏茶的功效而制作出藏茶以及与藏茶相关的茶皂、茶道等产品。

标志图形选用圆形，并将藏字包容其中，圆形展现了万事万物生生不息，也体现了藏茶独一无二的包容性，同时也象征着藏茶圆润如珠的口感。色彩采用宝蓝色搭配金色，蓝色象征高原晴空万里的天空，宝蓝色也显得古朴典雅；金色象征着脚下这片孕育出藏茶及文化的土地。两色相辅相成，碰撞在一起，结合标志及标准字体的独特的图形和意义，展现了品牌文化历史底蕴，易于传播和铭记。