北门麻辣烫，名字的起源是因为每个人的成长过程中都会见过一家北门麻辣烫，
没有具体的名字，也没有具体的特征，只是因为开在了北门。
在品牌设计中融入了中国对门的传统设计，字体设计上添加了中式书法的笔触。
而在视觉体系中融合了门神等元素，丰富了品牌的独特调性。
Beimen Mala Tang, the origin of the name is because everyone has seen a North Gate Mala Tang during the growth process.
There are no specific names and no specific features, just because they are in the North Gate.
The traditional design of the Chinese door is incorporated into the brand design, and the strokes of Chinese calligraphy are added to the font design.
In the visual system, elements such as the door god are combined to enrich the unique tonality of the brand.
