FAZER CANDY STORE
Fazer Candy Store is an online store for the most loved Finnish treats.
Our goal was to design a web store that makes Fazer a forerunner in the online sales of confectionery. As part of this goal, Fazer also wanted to explore new business models and ways of operating in the omnichannel environment. We needed to build a novel, memorable and personal Fazer brand experience that engages consumers with a combination of intuitive online store and unique packaging design.
The online Fazer Candy Store provides customers with an enjoyable UX and clear UI. The store experience was topped with a unique package design concept: Online Exclusive boxes that cannot be purchased anywhere else.
The entity consists of UX design, visual identity, visual concept and animations and the variety of deliver packaging.
Our goal was to design a web store that makes Fazer a forerunner in the online sales of confectionery. As part of this goal, Fazer also wanted to explore new business models and ways of operating in the omnichannel environment. We needed to build a novel, memorable and personal Fazer brand experience that engages consumers with a combination of intuitive online store and unique packaging design.
The online Fazer Candy Store provides customers with an enjoyable UX and clear UI. The store experience was topped with a unique package design concept: Online Exclusive boxes that cannot be purchased anywhere else.
The entity consists of UX design, visual identity, visual concept and animations and the variety of deliver packaging.
