Jälkiuuni is an extremely reduced bread with only a few, familiar ingredients. This scarcity and breads charming toughness was the main visual idea to be present in renewed packaging concept. 

The renewed Jälkiuuni represents the spirit of a fine product and a brand relevant to the consumer. As a result, the updated packages are recognizable from the shelf for their color scheme. Jälkiuuni received a clear and distinctive logo that works well in both packaging and marketing communications.