Branding Case: Monkey Claims (In Progress)
Branding case study (in progress) for a start-up. Market research, company name, slogans/taglines, logo and illustrations, company mascot, brand color scheme, video, photo, social media content, website development and design, chat integrations, bots, analyitics and SEO, social media ad campaigns (concepts, ad copy, targeting, A/B testing), etc.
Tools and Software used: Photoshop, Illustrator, Procreate on iPad Pro, Premiere Pro, After Effects, Wordpress + Godaddy, etc.
Creative Brief: Friendly, bright, fun, and easygoing. Unconventional yet memorable and catchy. Not afraid to be different and be bold.
Style References: Geico.
Note: This project is currently in development and will be updated periodically updated. Certain information regarding the company is being withheld for the time being. This project is legally protected and copywritten by the owner(s) of the company.
Company Mascot/Logo "Mike"
Antagonists illustrated for company. Image below has separated layers to act as a mouse-based parallax header on company website (under development). When user moves mouse or moves their phone around, the elements on the screen respond.
Monkey's were hand illustrated in Phohotoshop on PC using a Gaomon Tablet.
