Identity. Website. Media Content.
Efrees is a young Ukrainian shoe brand.
Shoes are handmade with high-quality Italian materials.
Efrees is a rethinking classic. Shoes that fit any look.
Task.
Help the brand become recognizable and attract the attention
of street fashion audiences. Without losing the classic charm,
add more dynamics, and avant-garde to the brand.
The dynamics and flexibility of the logo reflect the desire
to overtake trends. Changing from the outside without changing
the essence of the brand is quality, not quantity.
Showroom.
Since Efrees is a small brand with a small number of models,
you should try to think of ways to interact with the malls without
renting full showrooms.
I proposed and developed a concept for a modular showroom
for a client. Cheap, comfortable, mobile, stylish.
Video.
For online promotion, we shot stylish and informative videos.
Producer: Anton Shmelev
Camera, video editing: Nikita Manolove
Sound: Peter Oaken
Producers: Anton Shmelev, Oksana Pavelchyk
Camera, video editing: Nikita Manolove
Models: Ira and Lena Chepurnova, Pavi
Sound: Peter Oaken
Website.
Despite the presence of offline showrooms, the primary tool
for selling products is an online store. Simple, intuitive, informative.
In addition to the standard options on the site, you can learn
how to accurately determine your shoe size at home and how
to care for your shoes.
