Chocolate
School assignment - Packaging Design
Background
Chocolate is a fictitious vegan chocolate brand. The manufacturer uses only natural and high quality, premium ingredients for its production. Including the world's finest cacao - the criollo cacao. All the chocolates are made from start to finish by hand.
Objective
Chocolate wanted to launch a new series of white, milk and dark chocolate. For that, they needed a packaging design. The brief was to create a flexible pattern that can be used for all three flavors. Altered colors are supposed to indicate the three distinct flavors.
Approach
The motives that I have chosen refer to the organic ingredients as well as the natural surroundings of the cacao's growing area. The colors of the individual chocolates are represented in the background of each pattern. That way the pattern is still the same for each flavor and therefore highly recognizable yet it is still immediately clear what kind of chocolate the packaging contains.
