Client: Camp5 / Beast Park Indoor Adventure
Title: Logo + Character Design
Developed by the makers of Indoor rock-climbing experts, CAMP 5, BEAST PARK is an up-and-coming indoor adventure and activity park designed to cater to a broader age group of audience in Malaysia. (family, group-bookings, kids)
Title: Logo + Character Design
Developed by the makers of Indoor rock-climbing experts, CAMP 5, BEAST PARK is an up-and-coming indoor adventure and activity park designed to cater to a broader age group of audience in Malaysia. (family, group-bookings, kids)
Opening at one of the most iconic shopping malls in the heart of the city, it features a 15-metre high indoor space and boasts multiple sections that appeal to different interests.
BEAST PARK requested that the designs of the logo and characters be attractive to both a mature urban crowd as well as adventurous kids. I proposed that they communicate a key message of "letting out the beast within" and designed various local characters that "become beasts" as the design communication flow progressed on their marketing materials.
The park opens in DEC 2019.
BEAST PARK requested that the designs of the logo and characters be attractive to both a mature urban crowd as well as adventurous kids. I proposed that they communicate a key message of "letting out the beast within" and designed various local characters that "become beasts" as the design communication flow progressed on their marketing materials.
The park opens in DEC 2019.
Character design development sketches
Character design development sketches
Character design development sketches
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