I created a campaign for Turkish Airlines; called Go Beyond. 

Go Beyond stands for “do not stick to classic places that everyone goes all the time. Think out of the box and go out of the box and live the experience with all your senses”.

General concept is to invite people to experience rather less known / uncovered places on earth and essentially make them feel unique for visiting that particular place, experiencing what other people couldn’t because it is either expensive, hard to get to, or not yet discovered by many.

Project includes more than 50 artworks demonstrating various places on earth with eyecatching photos and daring headlines, an image movie and a massive media plan which included the Super Bowl. 

This project has been nominated for 3 awards in Hong Kong and won 2 of them, which are the Maze Awards Best Bus Body Campaign in 2017 and the Outstanding Creative Poster Merit in 2018. 

Also, the campaign video of Go Beyond, is the second most viewed video of Turkish Airlines YouTube channel with 33 m views.