项目背景
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永辉云创是永辉集团下属子公司，是一家新零售领域的科技企业，旗下包含超级物种、永辉生活、永辉生活·到家等新零售业态。
2018年，随着超级物种北京中关村店的开业，永辉旗下所有业态门店数量总数达到了1000家。
作为拥有多种业态的公司主体，云创logo主要应用在ToB领域。
此次的升级优化，既要保持与永辉超市之间的关系，又要体现出科技感与创新性。 设计不能对原logo做出颠覆性的改变，需要保留永辉超市圆形的YH标志。
并且对原logo中旋风图形所代表的“更新”、“进化”、“迭代”，有所传承和表达。
通过对原logo的分析和提炼，最终选取了不停旋转更新的“Loading”图形作为主要元素。
作为科技、互联网领域最富有识别性和代表性的元素，既能很好的体现原有的概念， 同时又能与YH标志很好的结合。
字体则在永辉超市圆体的基础上做了优化，更简洁和现代，在保留关联性的同时，更加符合审美趋势。
相较于之前偏灰的橙色，新logo对颜色做了微调，增加了饱和度，更纯粹、鲜明。
Yonghui Yunchuang is a new retail technology company of Yonghui Supermarket, which includes Super Species, Yonghui Life, Yonghui Life · Home, etc.
In 2018, with the opening of Super Species in Zhongguancun, the total number of all stores reached 1,000.
As a company with multiple brands, the logo is mainly used for B2B.
The brand renewal should relate to Yonghui Supermarket, and reflect a sense of technology and innovation.
In 2018, with the opening of Super Species in Zhongguancun, the total number of all stores reached 1,000.
As a company with multiple brands, the logo is mainly used for B2B.
The brand renewal should relate to Yonghui Supermarket, and reflect a sense of technology and innovation.
