A non-commercial work for Class95 FM.
Brief: Create a 60-sec radio advertisement to reposition Class95 FM in the market.
Big Idea: Still knowing you best.
Client/Brand: Class 95FM
Script : “The Fortune-Teller”
Time: 60 secs
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MUSIC: Mystical Indian Music
SFX: Sound of beaded curtains
MVO1: Err… Hello?
MVO2: Ah, welcome, my child! Please don’t burp within my sanctuary.
SFX: Burping
MVO1: Huh? How did you... I haven’t even burped!
MVO2: Take a seat, young man! You don’t have much time, your girlfriend will be dumping you later.
MVO1: WHAT?! Are you for real??
MVO2: Silence! Now how may I help you? I know the questions you have for me, but I shall just let you do it for the fun of it.
MVO1: *nervous snigger* Umm… Will I get rich one day?
MVO2: Highly unlikely.
MVO1: Err… Will I get married?
MVO2: Sadly.
MVO1: Will I have kids?
MVO2: One boy and two girls.
MVO1: Are you making this up?
MVO2: You think?
MVO1: What underwear am I wearing today?
MVO2: You don’t wear underwear.
MVO1: What was was my taxi fare this morning?
MVO2: $23.58 after surcharge.
MVO1: Where’s my lunch meeting today?
MVO2: Dempsey’s Hill Jumbo Seafood.
MVO1: Who was my client?
MVO2: Sheila from Bvlgari.
MVO1: Her side dish?
MVO2: Sambal Kangkong.
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MVO3: Looking for the station that reads your mind? At Class 95FM, we can, just as we have for the past 20 years.
Class 95FM. Still knowing you best.
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MVO1: What did I have for dinner just now?
MVO2: Double McSpicy Meal, upsized, no lettuce, add cheese, sesame bun changed to steamed bun.
SFX: Yawning
SFX: Crickets
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Single Minded Proposition:
Class 95FM is the radio station that knows just what you need, just as they have for the past 20 years.
Concept:
The story involves a man who consults a fortune teller to get his future predicted, only to find out that he gets more than what he asks for. The idea of fortune-telling is used to translate the radio station’s ability understand its listeners, to the extent that it knows all about them, and maybe even more.
