Focus: an immersive experience
Learning emotional intelligence through an immersive experience.
Design Team: Irene Peixoto, Renato Paixão
Role: Project Management, User Researcher, UX Designer, Copywriting, Visual Designer
Year: 2018 -2019
The Challenge
In my final project I wanted to create a solution for something not seen as a problem from much people: the lack of access to tools to teach us how to cope with our emotions. My main goal was to create an immersive enviroment that would empower learning.
The Solution
The objective of this project is to develop an educative an imersive exhibition that approaches a not so well know topic by the general public: emotional inteligence.
In order to do so, a bibliographical e technical research that analyses audience behaviour and design’s impact in the didatic process. As well as brand strategy creation, visual identity, exhibition design and institutional pieces.
Creating the Visuals
Emotional intelligence is not a well known topic and for some can seem very strange and shrink-like, but it is a valuable tool that can help us in our day to day life. I wanted the visuals to be interesting and magnetic to engage the public that may not know what it emotional intelligence yet.
Emotional intelligence is not a well known topic and for some can seem very strange and shrink-like, but it is a valuable tool that can help us in our day to day life. I wanted the visuals to be interesting and magnetic to engage the public that may not know what it emotional intelligence yet.
I created these bloobs to represent how our thinking happens and they were great to create movement and play with. The communication followed a template to strenghten the brand's visuals.
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The Flow
The idea for the exhibition came from a parallel. Our minds are like a maze, filled with emotions, traumas, desires and aspirations. It made sense for the exhibition to have the same flow while people were learning from emotional inteligence on our big interactive screens.
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Conclusion
This project strengthened my belief that the access to emotional intelligence should be for all, That we need to know how to deal with our minds and patterns of thinking. We need to fight against our limiting beliefs that stop us from reaching our full potential and do what we love most.
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This project strengthened my belief that the access to emotional intelligence should be for all, That we need to know how to deal with our minds and patterns of thinking. We need to fight against our limiting beliefs that stop us from reaching our full potential and do what we love most.
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