In the world of Narcos, it's time for a change.
We decided to overturn the “alpha men” paradigma on Netflix,
boosting women empowerment through their points of view and especially their voices.
boosting women empowerment through their points of view and especially their voices.
We chose our protagonists, real women of substance, and made their voices louder
by recruiting Chadia Rodriguez, the new female sensation on the Italian trap scene.
by recruiting Chadia Rodriguez, the new female sensation on the Italian trap scene.
We shot with Chadia and the real cast of Narcos Mexico a video teaser,
able to tell the story of a new female criminal organization: Las Narcas.
Then, we realized the official videoclip of “La voce di Chadia”,
making it the actual manifesto for the launch of Narcos Mexico S2.
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CREDITS
Agency - DUDE
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Deputy Creative Directors: Nicolò Carrassi & Luca Riva
Copywriters: Andrea Galanti; Elisabetta Cavanna
Art Directors: Gabriele Ciregia; Luca Poldelmengo
Graphic Designer: Alessio Salatino
Account Director: Elena Panza
Senior Account Manager: Anna Norelli
Junior Account: Eléonor Michel
Integrated Production Director: Matteo Pecorari
Executive Producer: Silvia Lo Cascio
Production Manager: Simone Raddi
Producer: Claudia Ammassari
Post Production Supervisor: Seba Morando
Director: Iacopo Carapelli
