BOSCH VITAMAXX
Balance of high performance and warm approachability.
The project began from a collaboration with a Chinese manufacturer, which the design was later licensed and produced by the German appliance brand Bosch. The vacuum blender was successfully released in March of 2019.
The design is a mix of comfortable friendliness that can easily blend into casual lifestyles while also hinting at its high performance capability. Because the vacuum blender is able to maintain all nutrients while effectively blending foods, the design features a singular aluminum surface housing as if creating a strong vacuum from both the top and bottom. And the contrast of metal with plastics in a warm color tone allows the product to naturally and comfortably exist in a home environment. The usability of the blender was also refined by improving the vacuum module attachment method and simplifying the control interface into an iconic and intuitive design.
The design is a mix of comfortable friendliness that can easily blend into casual lifestyles while also hinting at its high performance capability. Because the vacuum blender is able to maintain all nutrients while effectively blending foods, the design features a singular aluminum surface housing as if creating a strong vacuum from both the top and bottom. And the contrast of metal with plastics in a warm color tone allows the product to naturally and comfortably exist in a home environment. The usability of the blender was also refined by improving the vacuum module attachment method and simplifying the control interface into an iconic and intuitive design.
PROJECT
Vitamaxx Vacuum Blender
CLIENT
Bosch
DATE
2018
WORK
Product Design
