Tasty EEL & GINGER
Package design of a daily health food, “TASTY EEL & GINGER.”
Under concept of “eating up daily health food for youth,” the design strategy aims to lighten the heavy and serious image of existing eel extracts targeting young consumers in 20’s to 30’s. The main ingredients, “eel” and “ginger,“ are expressed in witty characters and they send humorous cheer up messages for an energetic day.
Tasty EEL & GINGER
Client : verygoodtv
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Design & Managing : Koojong Kang
Illustration & Design : Deokwoo Kim
ⓒ action seoul
