Localidade: City of Santo Tirso
"Todos Ao Parque" ("Everyone To The Park") is an event focused in cultivating healthy habits in the people of Santo Tirso. It does so by promoting open air activities in its natural park and urban beach.
Up until 2019, the event was being branded with the focus on the colour green and the idea of "nature". However, I wanted to give it a different direction, one that was fun, loud and focused on the "everyone" ("todos"), on Santo Tirso's people and the joy they could obtain from participating in these activities.
Using studium's budding pop language toolkit, I created a background that was comprised of the word "todos" in different sizes and colors. At the same time, I defined each text block's relations and their relative positioning, so that it would be easier to adapt the background to these forefront elements.
part of the background
poster with the main events
the flyer, detailing each event while diving the reader into the background
social media
rollup
