A social media campaign based on a Facebook app to create awareness for the launch of Wilfred series in Latin America. It was a set of games / activities challenging users to prove their loyalty to "man's best friend".
The app was updated with new challenges each week, to mantain the user's interest and reach new ones through viralization.
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A digital campaign based on a Facebook app, custom made to create awareness around Wilfred, a new series to be aired in Latin America, where user Read More