For my senior thesis project, I decided to combine my love for handwritten and hand cut typography with a branding project. This was exhibited in the Seerveld Gallery at Trinity Christian College in Palos Heights, Illinois.

 

Artist Statement

 

After three years of experimenting with typography, I started creating typographic prints by cutting letters out of paper. This came after seeing Matthew Hoffman’s art exhibition, We’re All in This Together. In my senior thesis show, I incorporate hand-cut lettering into a bakery branding project. I named the brand Bag-L as a response to all the criticism I get for pronouncing the word ‘bagel’ as ‘bag-gle.’ I made a display of this hand-cut style through the large menu back drop and a counter top. I use various materials to get a crafted effect, including vinyl, paint, and cut out cardboard. Extending it further, I apply the branding to various packaging pieces such as cream cheese containers, coffee cups, and to-go bags. With all the elements, I set a tone for my bagel brand that is personal, and friendly. Bag-L a place anyone could go without having to worry how to pronounce anything on the menu, or even the word bagel itself.