Location . City of Santo Tirso
"A Cores" is a large-scale event in Santo Tirso that mixes several fun activities: a colour run, a foam party and an open air dj party.
To design 2018's image for this event, I kept a pre-existing (from 2016's edition) adaptation of Richard Neutra's Neutra Face for event titles. Because there was a large amount of information to include in the major communication media, I went for a traditional "colour run" background (bright, merry and colorful), with a disruptive juxtaposition of two different sections of the same image, in order to both warrant a second look and to make the entire composition more dynamic.
LED stick
street poster
pre-race environment: bags, race numbers, t-shirts, banner, LED sticks
the outdoor, showing a different approach to the segmentation of the background
during the run: light sticks, shirts, ink bags, bags, badges, etc
event flyer
by studium
06 . 18
creative direction . Sérgio Magalhães
art direction . Catarina Rodrigues
graphic design . Pedro Sequeira
