İstanbul Cevahir is one of the most popular shopping malls in Istanbul. Cevahir is known for its stand on acting responsibly towards animal rights and social responsibility. Considering that October the 4th is World Animal Day, we started a campaign about animal rights. Building the campaign on the strategy about similarities of humans and animals, we asked people "What Difference We Have?" and we showed people how emotionally similar we are.
COMMERCIAL
KEY VISUAL
SOCIAL MEDIA
To support our campaign on digital channels, we used funny animal visuals that reminds
human gestures and quoted on behalf of those animals.
We also used our #WhatDifferenceWeHave hashtag on 16 October,
Global Cat Day for continuity of the campaign.
Client: Istanbul Cevahir Shopping Mall
Agency: Karbonat
Creative Director: Cihan Kavaklıpınar
Creative Group Head: Selim Küçükkutlu
Copywriter: Emre Çakmak
Art Director: Birce Kırbaş
Motion Graphic Designer: Caner Mis
