TASK & SITUATION
Supergarden Bites are created for people who want to live a fruity and active life all year long. The method of freeze-drying ensures that berries, fruits and vegetables can be enjoyed during the winter or summer, sunshine or snowstorm.
We’ve been asked to create a logo and packaging design for five various sets.
SOLUTIONS
The shape of the product – small cubes suggests not only the name but the visual solution. 8-bit computer graphics and one of the most popular games of the 90’s Tetris – have become an inspiration, once again gaining nostalgic popularity among millennials.
We put the logo in the center of attention. Its size and yellow color help to win in the battle for visibility on the shelves. Vivid and a bit retro-look colors help to discover your favorite tastes.
Client: Geld Baltic
Founder: Laura Kaziukonienė
Agency: étiquette
Art direction: Edvardas Kavarskas, Gabija Platūkytė
Graphic design: Gabija Platūkytė
Account management: Ramunė Baranauskaitė
Printing manufacturing: Aurika
Product photo shoot: Irmantas Savulionis
-
© étiquette, 2019, Vilnius
