The Brief:
The brief I was given was to create a typographical booklet, that could quickly and easily inform a new typographer about the basics of type.
The Concept:
The solution that I decided to use was having the name of things that you shouldn't do in typography, for example distorting type, and then in the title I actually distort the word distorting. This makes it much easier for the user to understand what point I am trying to make, because a real example of it is being analysed.
