About
Jewellery has, and always will be, an expression of the human stories that inspired their creation.
Mass manufacturing has compromised that relationship and now we choose what jewellers have to sell, not what we want.
Taylor & Hart is a brand that combines tradition and innovation by creating bespoke engagement rings.
Jewellery has, and always will be, an expression of the human stories that inspired their creation.
Mass manufacturing has compromised that relationship and now we choose what jewellers have to sell, not what we want.
Taylor & Hart is a brand that combines tradition and innovation by creating bespoke engagement rings.
Objective
Rebranding that differentiates Taylor&Hart and underlines the innovative qualities of the brand such as bespoke services and ethical sourcing.
Rebranding that differentiates Taylor&Hart and underlines the innovative qualities of the brand such as bespoke services and ethical sourcing.
Solution
Solution
The new visual assets helped to establish a new remarkable contemporary look and feel of the brand, showing more of its qualities, disrupting the traditional perception of a jewelry brand and allowing it to live better both in the digital and print medium. The variety of different elements will help the audience get a better understanding of what the brand stands for and relate to it.
